Dealer @ ATA show talks compounds vs crossbows
Jan 11, 2019 7:35:35 GMT -5
Woody Williams likes this
Post by jjas on Jan 11, 2019 7:35:35 GMT -5
From the Outdoor Wire....
The Archery Trade Association officially opened yesterday morning here in Louisville, Kentucky. Suddenly frigid temperatures and a threat of snow on Saturday didn’t seem to have first-day attendees overly concerned.
For, exhibitors and retailers alike, this show’s too- important to let a little weather bother them.
Walking the floor yesterday, I enjoyed opportunities to visit with several buyers and business owners. Their stories all sounded very similar.
One Ohio dealer talking while waiting to meet his sales rep was surprisingly candid.
“We’re a full-service store,” he said, explaining that his store also sold guns and included an indoor shooting range. “Without the other businesses,” he said, “I don’t know how I would keep the archery business going. Archery is very slow - with the exception of crossbows.”
When I asked “why crossbows” his answer was simple: “they (crossbows) are priced right. If we’re trying to get someone into archery, or they just want to give bowhunting a try, they can get into a decent crossbow for far fewer dollars than a compound bow.”
“We want to get people into archery,” he said, “trying to tell them one bow’s better than the other doesn’t encourage them to try archery.
His job, he explained, was to show the customer the products he offered, help them make a decision, then sell them what they wanted. “In my market,” he said, “compound bows prices make them a tough place to start.”
For, exhibitors and retailers alike, this show’s too- important to let a little weather bother them.
Walking the floor yesterday, I enjoyed opportunities to visit with several buyers and business owners. Their stories all sounded very similar.
One Ohio dealer talking while waiting to meet his sales rep was surprisingly candid.
“We’re a full-service store,” he said, explaining that his store also sold guns and included an indoor shooting range. “Without the other businesses,” he said, “I don’t know how I would keep the archery business going. Archery is very slow - with the exception of crossbows.”
When I asked “why crossbows” his answer was simple: “they (crossbows) are priced right. If we’re trying to get someone into archery, or they just want to give bowhunting a try, they can get into a decent crossbow for far fewer dollars than a compound bow.”
“We want to get people into archery,” he said, “trying to tell them one bow’s better than the other doesn’t encourage them to try archery.
His job, he explained, was to show the customer the products he offered, help them make a decision, then sell them what they wanted. “In my market,” he said, “compound bows prices make them a tough place to start.”
