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Post by Woody Williams on Jun 13, 2007 7:43:24 GMT -5
Pepsi tries cucumber flavor in Japan TOKYO (AP) — Japanese are staying cool as a cucumber this summer with "Pepsi Ice Cucumber" — a new soda based on the crisp green gourd.
The soft drink, which hit stores here on Tuesday, doesn't actually have any cucumber in it — but has been artificially flavored to resemble "the refreshing taste of a fresh cucumber," said Aya Takemoto, spokeswoman of Japan's Pepsi (PEP) distributor, Suntory.
"We wanted a flavor that makes people think of keeping cool in the summer heat," Takemoto said. "We thought the cucumber was just perfect."
The mint-colored soda is on sale just for the summer and only in Japan, Takemoto said. She said initial sales were brisk, and Suntory aims to sell 200,000 cases over the next three months.
Pepsi trails behind industry leaders Coca Cola (Japan), with about 15% of the Japanese cola market, and also faces stiff competition from non-fizzy bottled drinks like green tea and coffee, which are popular here.
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Post by dbd870 on Jun 13, 2007 7:48:49 GMT -5
No wonder they lost the war!
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Post by DEERTRACKS on Jun 13, 2007 7:49:17 GMT -5
I will stay with cherry coke!!!!!!!!
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Post by cambygsp on Jun 13, 2007 7:51:23 GMT -5
Yuk!
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Post by racktracker on Jun 13, 2007 7:52:46 GMT -5
I can hardly wait for the brussle spouts cola.. NOT.
YUCCKKK!!
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Post by bsutravis on Jun 13, 2007 9:11:36 GMT -5
Maybe we can get a case for the Homecoming???
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Post by drgreyhound on Jun 13, 2007 10:30:42 GMT -5
I hate cucumber and I can not tolerate any carbonated beverage...so this one would definitely be out for me!!
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